Performance Marketing Analyst APPLY NOW

San Leandro, CA
Marketing
Full time

About the job

ABOUT THE COMPANY: Mellow

Mellow is a fast-growing e-commerce company with a variety of brands and products in the home furnishing category, serving many consumers across the US and Canada through major online retailers


ABOUT THE ROLE:

  • Manage Amazon/Wayfair/Walmart PPC advertising, Sponsored Ads, Sponsored Brands & Sponsored Brand Video, Sponsored Display Ads, DSP.
  • Develop and implement comprehensive Amazon/Wayfair/Walmart advertising strategy and manage existing campaigns
  • Continuously implement A/B testing optimize for conversions and profitability
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impressions, CTR, conversion rate, and other important account metrics.
  • Troubleshoot advertising issues such as profit loss, low return, and high ACOS/TACOS.
  • Be a good teammate: Coordinate with forecasting, finance, and sales team to ensure marketing efforts are aligned. Collaborate with department counterparts
  • Working directly with the Amazon AMS team and Wayfair Advertising Strategic Account Manager to optimize ad campaigns.
  • Report on campaign performance to internal stakeholders


Qualifications:

  • 1 year experience in digital marketing with a heavy analytical emphasis
  • Experience with Amazon AMS and/or Wayfair advertising platform is a must
  • Ability to generate insights and solutions or build a story and strategy from large data sets.
  • Excellent oral and written communication skills
  • Proficient computer skills with advanced knowledge of Microsoft Excel


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